Transnational tobacco companies have been proven in courts of law to have committed conspiracy, fraud and negligence on a grand scale. They have lied about tobacco risks, nicotine addiction, nicotine manipulation, targeting kids, the risks of so-called 'light' and 'mild' cigarettes and second-hand smoke. Their wrongful behaviour related to smuggling in Canada was unprecedented. A judge said of a Canadian company and its international parent "The acts committed in furtherance of the conspiracy here represent the largest offense of its nature in Canadian history." We intend to seek justice for society, especially for the victims of Big Tobacco, by supporting litigation against the industry that has the potential to lead to public health benefits and changed industry behaviour. Our mission then is to reduce the disease and death caused by tobacco industry products.